Lynda.com How to Code HTML Email Courses

Awhile ago, Lynda.com asked if I would do two video training courses, Effective HTML Email and Newsletters and Creating an HTML Email Newsletter. They also asked John Arnold to do a course on the business end of email marketing, Effective Email Marketing Strategies. Since then, they’ve published another course, Creating Responsive HTML Email.

With my courses and this site, my approach is to take a broad view of all the issues you might face when coding HTML email. I’ve also tried to include important topics lightly covered or not covered at all online, for example, how to automate the creation of HTML emails with WordPress and Expression engine, MIME types (how HTML email actually is put together, useful for people building applications that generate HTML email), and how to design text emails.

Lynda.com costs $25/month. However, it is cheap because it pays for access to all their courses. How cheap? Many classroom courses cost $250 on up: that’s 10 months of access to all courses on Lynda.com. Chances are coders and designers will find plenty of useful courses in addition to what we’ve created on the topic of coding HTML email. Lynda.com does provide free videos for each course so you can check out the goods before subscribing.

And finally I’d mention Lynda.com was the first resource available to web designers and coders circa 1995 and 1996 on key topics such as how to use color in web pages. They’ve evolved into a truly exhaustive and creative training resource. At the least, you should check them out if you’re not a subscriber already.

How to Solve Common HTML Email Problems


Watch the Effective HTML Email and Newsletters course

(some videos free/full course requires subscription)

Design a Multi-Column Email


Watch the Effective HTML Email and Newsletters course

(some videos free/full course requires subscription)

Text Email Design


Watch the Creating an HTML Email Newsletter course

(some videos free/full course requires subscription)

Responsive HTML Email Tutorial: Testing Your Code


Watch the Creating Responsive HTML Email course

(some videos free/full course requires subscription)

Slideshare Presentation

I also created this for a presentation to cover the basic concepts on this website.